Myers of Keswick + Getcho: The Premiere Ship From Store Platform

As a New York–based business running both a local operation and a Shopify store, having a reliable delivery partner is critical for us. Since switching to GetCho earlier this year, the experience has been consistently strong. Their team is professional, dependable, and handles deliveries with care and precision. Communication is clear and timely, which makes day-to-day operations much smoother. The drivers are courteous and efficient, and everything runs exactly as expected.

- Myers of Keswick

Shipping Perishables With Myers of Keswick

Myers of Keswick is a British specialty grocer in New York City. It was founded in 1985 by owner Jen Pulidore’s parents. Ironically, I might add, on July 4th. Jen’s not without help: her colleagues Tanja and Elena manage the tech and in-store operations.

A while back Myers launched a Shopify site. They used a combination of Nash and Grocer Box for in-store fulfillment; Grocer Box supplied the cart extension on Shopify, and Nash orchestrated the local delivery fleets. They exclusively supported local delivery, in-store shopping and an integration on Mercato.

When they crossed paths with Getcho, Tanja, Jen and Elena were convinced that reliable third-party delivery was simply not an option. They had turned off New Jersey entirely for local deliveries (only one of Nash’s enabled fleets could hit the area and Myers had concluded that it was “terrible”). They were dealing with:

• “My order was never delivered” emails
• Calls about a rude driver
• Claims and chargebacks
• Drivers never showing up at all or cancelling; staff was having to cross-reference Shopify orders with fleet deliveries every single day
• Generally high shipping costs

Cost Effective, Reliable and Customer Friendly Local Delivery

Myers agreed to trial Getcho as their local delivery partner. This meant they could consolidate to a single system: previously they logged into Shopify, Grocer Box and Nash on a daily basis. Now they could log in just to Shopify and use Getcho’s app or POS integration.

The first thing we did was pore over all customer delivery reports. Why were orders being delivered to the wrong address? How were issues being reported and, crucially, when? We found a few fleet mismatches, but the problems started elsewhere. Deliveries went out arbitrarily: ordered, packed, dispatched, and a driver came when it was convenient for them. So 4 times out of 5, the customer wasn’t home when the driver arrived. We know that in big cities that increases the odds of a misdelivery. An order in the hand is worth two at the door.

We found even lower-hanging fruit. Neither Grocer Box nor Nash really leveraged the magic of Shopify, save for order intake. Orders didn’t have linked tracking, nor were they even fulfilled; that meant the standard notifications customers have become accustomed to didn’t go out. So customers weren’t expecting deliveries, and found out about problems days later when they remembered they never got their orders. That’s a recipe for near misses.

We felt confident in Getcho’s state-of-the-art Shopify integration and delivery scheduling platform. With Getcho, Myers now has seamless Shopify integration, customer white-glove scheduling, and better price points due to better fleet support (Getcho is big on using local carriers, who often have better price points and operate more efficiently).

Suffice it to say the results have been outstanding:

• 0.1% order issue rate, down by a factor of 30
• Shipping costs down 40%
• Expanded geographic coverage: twice as many postal codes and a 30% larger eligible population

Operators love numbers like these. But how about the revenue drivers?

• Conversion rate is 24% higher after going live with Getcho. A much larger share of browsers actually check out, driven in large part by more competitive shipping, higher coverage and a better checkout interface.
• The reorder rate is up 3.2x. A customer who places an order is over 3x as likely to order again. That’s a customer service bellwether stat.

Shipping Nationally With FedEx and Getcho

Jen, Tanja and Elena had even bigger ambitions: they wanted to ship nationally. Previously they took shipping orders over the phone somewhat regularly. Clearly folks wanted it.

Here are the main challenges Myers faced when thinking about perishable shipping:

• Cold packing means overnight. Refrigerated goods (their pork pies, pastries and black pudding, for example) need to stay cold, so they’re limited to cold-packed overnight orders.
• Overnight is expensive, so box logic is essential. A box that’s an inch too wide might be $30 more expensive to ship!
• Customers pick their delivery date. Customers loved being able to choose their desired delivery date, whether ground, overnight or local delivery, and Myers wanted to keep it.
• Costs. See our work with the shipping deficit. There’s a big difference between a perishable shipment going to Utah and a tea order going to Pennsylvania; flat-rate shipping wasn’t going to cut it.

Getcho got to work on both sides of the checkout experience. We had to detect perishable goods in customer carts so we knew to charge for overnight shipping (and cold-packing supplies). We even had to estimate box sizes during shopping to make sure we charged customers roughly what it would cost to ship, lest Myers receive orders that lost them money.

Checkout was important. We showed Myers how to extend our cart widget so customers could see which postal codes were eligible for local delivery vs. shipping, and pick their desired delivery date: a function of the shipping time, maximum packing time (product metadata), and delivery zone.

Ease of operations for store staff was essential. During Christmas and Easter, Elena and her crew work tirelessly to keep up with orders. Everything had to be seamless. The Getcho app crunches box configurations and shipping costs right out of Shopify; a label print automatically fulfills the order, adds tracking, and schedules a FedEx pickup. The app even supports substitutions, which fully update the Shopify invoice and send a notification to the customer.

We’re live as of October 14, 2026. We look forward to reporting back on the impact this shipping program has on this British specialty store.

Specialty retailers use Getcho to run local delivery and national ship-from-store out of one Shopify integration: accurate rates at checkout, scheduled delivery dates, and labels that fulfill, track and book the carrier pickup in one click.