Authors
We run deliveries every day and write about what we learn doing it. Here's who writes what.
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Jack Considine
CEO, Getcho
Jack Considine is a co-founder and CEO of Getcho, a delivery orchestration platform for retailers, 3PLs and local brands, headquartered in New York and backed by Y Combinator and Pioneer Fund. He spends most of his time with merchants deciding whether to run distribution themselves or hand it to a marketplace, and writes about the commercial side of that call: what same-day does to conversion and basket size, what a marketplace costs you in customer data and margin, and how brands compete on speed without building a logistics operation.
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Mike Considine
CTO, Getcho
Mike Considine is a co-founder and CTO of Getcho, where he builds the platform that quotes every order across the carrier network and routes it to the best fit by vehicle, distance and window — from same-day courier work on DoorDash Drive, Uber Direct, Roadie and Senpex through to box-truck and line-haul freight on Frayt and Warp — then re-dispatches automatically when a carrier rejects or no-shows. He owns the Shopify, POS and WMS integrations, including the zip-level and item-level checkout rules that let one store offer delivery in one city and shipping in another, and the AI that briefs drivers before they arrive and reads pickup and delivery photos for mismatches.
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Evandro Nadal
COO, Getcho
Evandro Nadal is a co-founder and COO of Getcho, responsible for the deliveries the platform runs every day for retailers, grocery and specialty food stores, wineries and third-party logistics providers. He writes the Delivery Forensics series, reconstructing real delivery failures from the evidence — proof-of-delivery photos scored against the address, driver location trails, notification logs — and the operational work behind it: catching a wrong-door drop while the driver is still there, filing and winning the claim mid-delivery, and the address data that stops the same failure twice.
