Case Study: Release Valves, Reach, and Rates: Supplementing Local Delivery with Getcho

Getcho has been extremely helpful in expanding our range of delivery options. And, since we started using Getcho about two months ago, there has been a significant drop in customer experience issues related to third-party delivery. The Getcho team is hands-on and highly responsive to feedback.

— Director of Systems, Farm Link Hawai’i

O’ahu residents island-wide know and love Farm Link Hawaii’s delivery trucks. You might see them on any given day from Honolulu to Pearl City.

Customers place orders on Farm Link Hawaii’s Shopify website. Before, customers could choose delivery for the next day or later. With Getcho, Farm Link Hawaii launched same-day delivery. And for certain zip codes, Farm Link supplements their next-day vehicles with Getcho.

New York City’s “Color Authority,” Janovic, also runs their own trucks. Janovic supplies builders and painters throughout the boroughs.

The Challenge

Businesses running their own vehicles know how challenging logistics can be. At volume, it’s nearly impossible to design the perfect route. That’s before throwing in a few more variables:

• Customer receiving hours. Some buildings are closed for deliveries at certain times
• Time in transit. How long can the cargo sit in the truck?
• Audibles, cancellations, and returns
• Traffic variability based on timing

Next-day delivery was once the standard—and many customers still plan their orders in advance. But estimates are just that: jobs change, people forget things, tools break. Janovic and Farm Link Hawaii alike—about as different as two businesses can be—know it’s essential to support urgent cases. Customers will gladly pay a premium, and it keeps them coming back for more typical next-day deliveries.

Carefully planned routes don’t play nicely with urgent delivery. Trucks are already loaded a certain way. Every stop adds incremental uncertainty to all the ones that follow (fact: if you’re stop #16, your reliable delivery window can be as wide as 3–4 hours).

The Solution

Getcho is the release valve that allows Janovic and Farm Link Hawaii to be meticulous about their next-day routes, while still saying “yes, of course” to the customer who wants to pay extra to receive their delivery in a few hours.

Partners simply enter their urgent deliveries into the Getcho dispatch platform. Getcho runs rates and time windows across a few dozen providers like Roadie, Uber Direct, Bungii, and more. Getcho books mopeds, 53-footers, and everything in between. And we handle keeping both customers and ops teams up to date—knowing with full confidence that everything will be delivered.

Reaching new markets

Ideally, every new customer sits right along an existing route. Each new customer adds only a marginal delivery cost—right?

Unfortunately, it usually doesn’t work that way. Adding new postal codes can mean hiring another driver, which means absorbing large fixed costs until the route reaches scale.

With Getcho, businesses can support new markets without massively increasing costs. Since we work with so many delivery service providers, we offer broad coverage and pricing that’s proportional to distance and order size—not the cost of adding a new truck.

Farm Link Hawaii and Janovic both use Getcho specifically for zip codes that don’t fall along their existing routes. With Getcho, offering an expansive delivery range is as easy as drawing a circle on a map.

The Results

That’s why we hear things like:

• “I enjoyed the first-rate customer experience. I will be ordering more from you.” (Farm Link Hawaii customer)
• “My delivery was very smooth and it came much earlier than I expected. I’ll take time writing a review tonight. Thank you again for the fantastic service.” (Eataly customer)

Farm Link Hawaii and Janovic use Getcho to supplement their in-house fleets, handle urgent deliveries, and expand into new markets—without adding trucks or complexity.

Book a demo and see how we can help with same-day and next-day delivery.

Key Takeaways

• Getcho acts as a “release valve” for businesses with their own delivery trucks — handling urgent same-day orders that don’t fit into planned next-day routes.
• Farm Link Hawaii uses Getcho to supplement their island-wide delivery trucks with same-day delivery and to cover zip codes outside their existing routes.
• Janovic (NYC paint supplier) uses Getcho for urgent builder and painter deliveries that can’t wait for the next planned truck route.
• Adding new postal codes with your own fleet means hiring another driver and absorbing fixed costs until the route scales. With Getcho, you pay proportional to distance and order size — no new trucks needed.
• Carefully planned next-day routes break when you inject urgent deliveries: every added stop creates uncertainty for all stops that follow. Keeping urgent orders on Getcho preserves route reliability.
• Customers gladly pay a premium for urgent same-day delivery, and the option keeps them coming back for regular next-day orders too.